Evolving value propositions in knowledge-intensive business services

Viewing Knowledge-Intensive Business Services as Systems

This paper proposes that a general systems perspective may be used as a framework for viewing the KIBS offering. It is proposed that a system view to KIBS should recognize the main dimensions of service concept, service process, and service resources and infrastructure. In this light initial findings of a case research project are reported. Key findings are that in the KIBS service concept the ...

Branding of knowledge-intensive business services

Modelling Value Propositions in E-business

In this paper we provide a conceptual approach to modelling value propositions. We argue that rigorous modelling in an ontological style could improve several aspects of business. Modelling and mapping value propositions helps better understanding the value a company wants to offer its customers and makes it communicable between various stakeholders. Using a common language (ontology) in defini...

Value co-creation within buyer-seller relationships in knowledge-intensive business services

Purpose of the paper and literature addressed: Collaborative processes play an important role in the business marketing literature, as close interaction between buyers and sellers is a key to understanding inter-organizational exchanges. The recently emerged Service-Dominant logic also emphasises the importance of interaction and relationships in all exchange. Compared with the IMP discourse, t...

Service customisation and standardisation in combinatory knowledge-intensive business services

The trade-off between customisation and standardisation in service offerings has been widely debated in the literatures on service in general and on knowledge-intensive business services (KIBS) specifically. Moving beyond this trade-off, this paper introduces a new type of service offering, called combinatory KIBS, distinguished by their capability to combine customisation and standardisation. ...